The client engaged us to develop new branding and packaging for their Video Creator Kits, targeting video creators aged teens to mid-20s. These kits included essential items like an SLR camera, microphone, and SD card.
From over 20 design concepts, my design was ultimately chosen as the final packaging solution. I crafted a series of boxes featuring bold triangle shapes symbolizing a play button, complemented by vivid colors and dynamic activity scenes to enhance visual appeal. Simplified typography on all four sides effectively highlighted the product features.
Our team also designed Canon’s booth and promotional materials for VidCon in Anaheim, CA. The project was successful, garnering highly positive feedback from the client and a strong response from their target audience. As the brand evolved, we further developed a product feature page, consistently reinforcing the brand’s identity across multiple platforms.

Deliverables:
Packaging, Print collaterals, Website product feature page
Client: Canon
Year: 2015 - 2018
Role: Visual Designer
Team: Creative Director , Art Director, Photo Retoucher, Developer, Copywriter, Copyeditor