Video Creator Kit | Branding

Video Creator Kit

Client: Canon
Year: 2015 (Packaging, print collaterals)
2018 (Website: feature page)
Role: Visual Designer
Team: Creative Director /Art Director
Photo Retoucher / Developer /
Copywriter / Copyeditor

The client requested for us to develop new branding and packaging for their Video Creator Kits. Their target customers were video creators whose age ranged from teenage to mid 20’s, and the kits included an SLR camera, microphone, and an SD card–all of which are needed for shooting videos. We presented more than 20 designs, and this idea was selected as the final design.

I designed a series of boxes that featured a design with combined triangle shapes that represented a play button, and used vivid colors and scenes of various activities to make the packaging stand out from the crowd and attract customers.

Simplified typographies on four sides of the box listed product features. Our team also designed Canon's booth and their promotional items for VidCon 2015, which was held in Anaheim, CA.

We received great feedback from the client that the project was very successful and that they received a great response from the target audience as well.