EOS M Series Social Media Animation

Client: Canon
Year: 2016
Role: Visual Designer
Team:
Art Director
Photography and Editing | SPF
Set Design | NIX + GERBER

The client requested us to create a unique concept for their EOS M Series that would be posted on their social media, with the goal of achieving a high number of views for promotion. The EOS M Series are mirrorless interchangeable lens cameras, and the concept story emphasizes their mobility and the versatility of their interchangeable lenses. The stop-motion animation was posted on Canon's Instagram account and has been viewed more than 42,000 times. Viewers’ comments were very positive, allowing us to help drive interest for this series of products by telling an engaging story and bringing out their best features.